Point 1 : Fundraising Campaign
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 First, we will undertake and complete the largest and most successful fund-raising campaign  in AU's history.

In fact, the “quiet phase” of the campaign is already underway. I am acutely aware of the times—the economy is bad, the aftermath of the recent national tragedy has yet to run its course, and we have a very long list of needs. Nevertheless, not only must we press ahead with the campaign, we must do it with gusto and supreme confidence in the kind of university we are creating. Those who join us will find it inspiring and personally ennobling to build such a university. Alumni, staff, trustees, faculty, parents, students, and friends must catch the spirit of our new commitment to turn AU into a distinctly different and much higher-quality institution. Then, individual by individual, group by group, they must step forward and contribute the financial resources needed to realize our dream. This campaign will be the indispensable underpinning of our ability “to turn ideas into action and action into service.”
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