TED Case Studies
Number xxx, 2004
by Ruth Bryant

Georgia Peach

General Information
Legal Cluster
Bio-Geographic Cluster
Trade Cluster
Environment Cluster
Other Clusters

Were you looking for the country of Georgia?

Mandala Home
Trade Environment Database
Inventory of Conflict and Environment
Global Classroom
Environment, Statistics and Policy
Site Map


TED Home Page About Trade & Environment Database Research Projects Sort Cases
TED Cases Issue Papers Site Index


1. The Issue

What makes a peach a Georgia Peach? The U.S. state of Georgia is known for many fine products, but the most famous and possibly the most beloved is the peach. However, the industry is threatened by peaches that can be produced more cheaply elsewhere. It is simply not as profitable to grow peaches in Georgia (or the rest of the U.S., for that matter) as it once was.

Will the U.S. peach industry be crushed by a strong dollar that makes American products more expensive in foreign markets? Will foreign markets be opened sufficiently by World Trade Organization (WTO) rulings for American peaches to be competitive in foreign markets? Will innovative marketing, efficient farming, and product diversity save the day? Or will high input costs (the cost of water, fertilizer, labor, etc), restricted foreign markets, and low commodity prices decimate rural industry in Georgia?

2. Description

Peaches originated in China. The peach tree actually belongs to the same family as the rose, and early peaches were small, tart, very fuzzy, and had more pit than fruit.

In Chinese folklore peaches are associated with magical taoism, with luck and immortality. Peaches are still a traditional birthday gift in China. Peach trees were grown near the doors of rural dwellings and became nearly as popular as the plum. Traders along the Silk Road brought versions of the primitive version of the peach to Arabian gardens. Gardeners in Asia continued to refine the taste and appearance of the peach until there were cling peach and loose stone peach varieties that grew to roughly the size of a human fist. Peaches were popular in Europe but like their cousin the rose, did not flourish in the cool, damp climates as well as they later would in the New World.

The peach industry in Georgia really took off during the reconstruction phase after the American Civil War, when the emancipation of the slaves and other factors caused planters to seek to diversify crops. The famed pecan, the vidalia onion, and the humble apple joined cotton as cash crops in Georgia. The idealism of Georgia's founders (who at first wished to prohibit lawyers, slaves, Catholics, and liquor from entering the colony) as well as the bounty of the land led natives to view Georgia peach country as a kind of Eden. The view can still be witnessed on crates of peaches with Bible verses printed on the side. The peach became a cash crop in the 1870s because of a tiny insect called the boll weevil, which decimated cotton crops, causing a dire need for agricultural diversification.

boll weevil

In the 1880s Elberta and Georgia Belle were the first two varieties of peach to be developed in Georgia. The countryside had been groomed for agricultural production long before the land was re-distributed in 1940 for Franklin Roosevelt's New Deal Agriculture Adjustment Administration. The program created subsidies for the sale of land designed to increase the percent of the population that owned land in the Southern states. The intended effect was to decrease the gap between the rich and poor but a side-effect was the necessity of growing crops like the peach that would produce a high yield in a small space.

Today Georgia grows over 40 varieties of peach commercially. Although Georgia is called the Peach State it actually ranks third in production behind California and South Carolina. Peaches are grown south of Macon county, north into the upper Piedmont, from Jackson City to Floyd. In 2001, the Georgia peach crop reached 140 million pounds and brought in $35 million dollars. (Courtesy University of Georgia.) Because of infrastructure (such as trains, highways, packing plants, refrigerated trucks, and atmospherically controlled warehouses) the U.S. exports peaches over the greatest area of the world. China produces the largest amount of peaches according to hectares of peach orchards but around 70% of China's fresh peaches are exported to Japan. China currently has limited storage and packing facilities.

Peaches were among the many products that were intended to help the South not to be so reliant upon cotton, and to create a source of funds so that the South could be rebuilt after the Civil War. Today there is a diagonal band of territory running through the heart of Georgia where first cotton plantations and now orchards and diverse crops exist. Train tracks and highways were created to serve the agricultural industry in Georgia. Fresh agricultural goods could be easily transported from farms to packing and storage facilities near Atlanta, and from there throughout the country. Special padded containers and warehouses where the ratio of gases in the air is controlled so that the enzymes that cause decay in the fruit are not activated help U.S. farmers get a high percentage of fruit from the orchard to the market. Georgia used capital gained from its agricultural industry to encourage investments in technology and infrastructure. Now, the South is developed and flourishing around Atlanta, Georgia. The demand for peaches has not decreased (if anything it has increased) but the fruit is no longer as necessary to the Southern economy as it once was.

Dole Food Company, Inc. is the world's largest producer and marketer of fresh fruit. The company employs, on average, 33,000 full-time permanent employees and 24,000 full-time seasonal or temporary employees worldwide. The company is currently focusing on value-added products such as fruit bowls. Peaches are not a major part of its business.

Each country in theWorld Trade Organization (WTO) has agreed to specific levels of tariffs for fresh peaches or nectarines, preserved peaches or nectarines in airtight containers, and other forms of prepared peaches or nectarines. Certain countries, most notably Chile and Argentina, have claimed that the U.S. has unfair tariffs on peaches. The WTO has has already ruled that safeguard duties on peaches broke WTO rules. The WTO also quarentines certain fruit because of pests that countries can put on a quarentine list.

3. Cases Similar to the Georgia Peach Study:
These are cases that are similar to the Georgia Peach Study.
Trade Liberalization Related Studies (outside U.S.): U.S. Food Industry Studies:
The Cost of Nontariff Barriers to Trade in Shipping Vidalia Onion
South Korea Apple Case Florida Orange


4. Author and Date:

Ruth Bryant and Jim Lee. 2004.

II. Legal Clusters

5. Discourse and Status: Disputes in progress.

Argentina lost a dispute at the World Trade Organization (WTO) when a panel ruled that safeguard duties on imported peaches violated WTO rules, namely the Safeguards Agreement and the General Agreement on Tariffs and Trade (GATT). California peach growers have been fighting EU subsidies to Greece on canned peaches since 1996 when prices for U.S. peaches increased sharply due to a crop severely damaged by late frosts. The loss U.S. farmers suffered was made worse by cheap imported peach products that allowed prices for peaches to remain the same in spite of the shortage of U.S. peaches.

6. Forum and Scope: U.S., EU, Chile, Argentina, and multilateral organizations.

Since about 5% of a peach crop is consumed fresh while the other 95% is preserved or processed in some way, countries that have the ability to not only produce and transport but also to preserve the most peaches are the ones that can sell the most peaches.

The amount of effort it takes to transport and process peaches is quite astounding. In the U.S., refrigeration, atmospherically controlled warehouses, special containers, and complex tracking systems are used. Processing plants are located near train stations and highways in Georgia, and near ports in South Carolina. China is the largest producer of peaches by hectares, but must ship most of the crop to Japan to be processed. Greece, with its tradition of enormous orchards (one Greek olive orchard is the largest orchard in the world) and its equally enormous subsidies from the EU, is currently the world's largest producer of canned peaches.

7. Decision Breadth: World Trade Organization

8. Legal Standing: Decisions pending.

III. Geographic Clusters

9. Geographic Locations

a. Geographic Domain: Southeastern North America

The state of Georgia is the easternmost state bordering the peninsula of Florida.

Peach orchards (as well as pecan, apple, and pear orchards) are primarily found in the central belt shown on this map. Note the other regions that are covered by orchards: rather than being competition for Georgia, these regions unite in the face of competition from overseas.

b. Geographic Site: Georgia

c. Geographic Impact: Worldwide

10. Sub-National Factors: No

11. Type of Habitat: Temperate

IV. Trade Clusters

12. Type of Measure: Tariffs, subsidies, and legal disputes.

13. Direct v. Indirect Impacts: Both.

14. Relation of Trade Measure to Environmental Impact

a. Directly Related to Product: YES, directly related to peach products.

b. Indirectly Related to Product: Yes, related to nectarines and other fruit.

c. Not Related to Product: No.

d. Related to Process: Yes, related to the infrastructure related to transportation and preservation of fruit.

15. Trade Product Identification: Georgia Peach.

16. Economic Data

The peach was added to Georgia's agricultural repertoir to increase the diversity of crops after the boll weevil destroyed much of the cotton crop in the 1890s and the Civil War destroyed much of the Georgian railway. The New Deal Agricultural Adjustment created incentives for large plantations to sell land, ensuring that wealth became more evenly distributed in the state.

Georgia currently relies much more on its technolgy sector than on its rural economy.

17. Impact of Trade Restriction:

Georgia is following the national trend of having more service and manufacturing industries and increasingly less agriculture.


18. Industry Sector: Food

19. Exporters and Importers:

Chile and the U.S. are the main exporters of peaches. Asia, especially Taiwan, is an increasingly large importer. Greece, for instance, has millions in subsidies from the EU that allow it to be the largest producer of canned peaches in the world.

V. Environment Clusters

20. Environmental Problem Type: Chemical-resistant strains of fungus and insects.

21. Name, Type, and Diversity of Species

Name: Peach tree

Type: tree

Diversity: Over 40 varieties of peaches grown commercially in Georgia.

22. Resource Impact and Effect:

23. Urgency and Lifetime:

24. Substitutes: Peaches and nectarines from South America and Asia. Subject to limitations due to lack of processing and storing facilities, especially for fresh fruit. According to the U.S. Census Bureau the U.S. produces 25% of worldwide peach and nectarine exports.

VI. Other Factors

25. Culture: Yes.

Long before the peach found its way to Georgia, it was grown in China and became a symbol of longevity. It was grown by the doors of houses to encourage good luck. A peach is still a traditional birthday gift, called a shou t'ao. The gum of the peach tree was thought to encourage long life and was favored by taoists as a possible ingredient in the elixir of immortality.

The peach was commercially grown in Georgia after the Civil War, as part of an effort to diversify crops.

26. Trans-Boundary Issues: Yes.

27. Rights:

28. Relevant Literature

The United States Department of Agriculture (USDA) and National Agricultural Statistics Service (NASS) were consulted extensively for this report as well as the U.S. Census Bureau.

USDA "The U.S. Peach and Nectarine Industry Situation"

GAIN Report #CH2027 USDA.

Cobb, James. Georgia Odessey. University of Georgia Press: London 1997.

Coleman, Kenneth ed. A History of Georgia. University of Georgia Press: Athens (Georgia), 1972.

Coulter, Merton. Georgia: A Short History. University of North Carolina Press: Chapel Hill, 1947.

Scarborough, Ruth PH.D The Opposition to Slavery in Georgia Prior to 1860. Negro University Press: New York, 1968.

Thacker, Christopher. The History of Gardens. University of California Press: Berkeley, 1979.

"Congressman Sanford Bishop, Second Congressional District of Georgia" Accessed April 4, 2004. http://www.house.gov/bishop/MapofGeorgia.html

"Georgia Fruit and Vegetable Grower's Association" gfvga.org

University of Georgia College of Agriculture. http://www.caes.uga.edu/



Information on the Country of Georgia

Yes, the country of Georgia is just as interesting as the American state of Georgia!

Unfortunately, this website is already quite extensive and entirely centered on peaches. However, out of sympathy for all those people striving to write about the country of Georgia, I will say a few words and include some links.

As far as I know the country of Georgia also has peaches. The Middle East has a lot of cultures that enjoy creating gardens and Central Asian countries such as Uzbekistan and Turkestan had great orchards before being governed by the Soviet Union. In fact, the streets in certain cities were lined with fruit trees to help feed the poor. For more information about this (and some rather good reading on Central Asia) see The Lost Heart of Asia.

I also know that the Georgian mafia is reputed to be the most violent of the mafias that plague Russia and parts of Europe (and increasingly the rest of the world, if some of the literature is to be believed.) There are quite a few good books about post-Soviet organized crime (none that I know of specifically about Georgia) and I recommend Comrade Criminal by Stephen Handelman. (London: Yale University Press, 1995.)

From TED:

Sex Trafficking in Georgia

The New Silk Road

Caspian Oil

...please go to TED to do a search for Georgia if these sites are of interest to you.

The CIA World Factbook on Georgia

Embassy of Georgia in U.S.A.