Intermediaries
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There are essentially three types of
intermediaries that perform that function between healthcare providers
and insurance carriers or plaintiff attorneys. None are exclusive to workers’
compensation claims or independent medical evaluations, as IME’s are useful
for and frequently used to gauge personal injury claims, among other things.
Additionally, there are several complementary services that can be and
often are offered, such as medical file reviews and medical-legal strategic
consultation, that take little extra effort to put together. The range
of services offered tends to be the same, regardless of what type of intermediary
the business is.
Intermediaries
fall into three categories:
1.Stand-alone
(independent) intermediaries that are not
closely associated with either healthcare providers or
insurance carriers
2.Healthcare
consultants and on-site occupational clinic
management
3.
Healthcare providers/group practice networks
Stand-alone
(independent) intermediaries
These
intermediaries are independent businesses that solicit
business
directly from insurers and attorneys, and then locate
and
schedule an appointment with an appropriate health care
provider.
They add value by providing a specialized service in
finding
appropriate, qualified, and willing independent health
care
providers to perform IMEs, file reviews, medical-legal
strategic
consultation, and other services for their clients.
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The revenue model for this type
of intermediary is transaction—to hire the physician or health care provider,
usually at a discounted or intermediary-set rate, and to bill the insurance
company a rate higher than the health care provider is being paid. The
insurance companies are willing to pay for this value added because finding
qualified and willing health care providers can be an onerous and time-consuming
task, especially given the historical contentions between the two parties.
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To note, although some intermediaries
are profitable, as the three mentioned below, no intermediary of
this type has reached a true critical mass on a national level, although
some are better known regionally. Additionally, there are undoubtedly a
number of much smaller, regional intermediaries, but since they are so
small and have no Web presence, their relevance is not highly significant
(and they’re very hard to find).
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Key people in these types of firms tend
to have category expertise as health care providers themselves, or in practice
management, or by having worked in the insurance industry as claims adjusters,
etc. However, this is not always the case. As these tend to be privately
held companies, it is unclear where their financial backers derive, although
since most started out very small and are still privately owned, it is
likely that big start-up money from investors is limited.
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This intermediary model is the base
upon which our B2B model has been developed.
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Independent Medical Evaluations,
Inc (http://www.imei.com/ )
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Independent Medical Evaluations, Inc.,
known as IME, Inc. in the industry, was founded in 1989. Starting out with
a strong regional presence in the northeast, it now bills itself as a national
service-oriented organization offering a comprehensive range of medical-legal
services to attorneys, insurance companies, employers, and others. They
claim consistent quality and an established reputation for reliability.
Their long-term presence in the market suggests this is likely true; they
also likely have an extensive, pre-qualified and tested network of providers
into which they can tap.
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IME, Inc.’s is a bricks-and-mortar business,
and their web presence mostly consists of a store-front, although clients
and potential clients may print their intake form off the web and fax it
over. Most of their work is still done via phone and fax, both with the
clients and the providers.
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Medical Consultants Network, Inc.
(http://www.mcn.com/)
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Medical Consultants Network, Inc. (MCN),
headquartered in Seattle, was founded in 1985 as a private medical practice
by a medical doctor, focusing on providing occupational and non-occupational
healthcare. It has evolved into an independent intermediary with a network
of health care providers that provides the same services as IME, Inc. MCN
also claims a national presence, but like IME, Inc., has not reached critical
mass.
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MCN has the most significant web presence
of the three here, although it is unclear how integrated their system is
as a B2B. It appears that most of their work is also still done by phone,
although their online form can be sent directly to their office via the
Internet. They do offer peripheral networking benefits to their health
care network members, including an online chat room.
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Alternatives in Health Care and Management,
Inc. (http://www.althcm.com/)
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Alternatives in Health Care and Management
(AHCM) was founded in 1992 by a registered nurse and former director of
a regional rehabilitation center. AHCM provides the same types of services
as IME, Inc. and MCN, but also works directly with employers, as well.
They appear to have a strong regional presence in the Pennsylvania and
surrounding areas.
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AHCM’s web presence is also limited
to a store-front, although some information may be gleaned from their site.
No forms are available for submission, although clients and potential clients
may email the company for assistance on specific cases.
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Healthcare consultants and on-site
occupational clinic management
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These intermediaries offer IMEs and
related services as a value-added to their primary function, which is often
as finite-timeframe consultants or as managers of on-site occupational
health clinics at employers. Thus, their clients tend to be large, industrial
employers who are seeking to either staff their on-site clinics, or are
seeking assistance in implementing standards to limit workers’ compensation
claims. These intermediaries tend to work with large, established companies
on long-term contracts.
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The revenue model for this type of intermediary
is retainer, monthly, or service fees to manage clinics or provide consulting
expertise. Employers are willing to pay for these services because they
don’t usually have the expertise to staff and run a clinic, and they are
looking for ways to lower their workers’ compensation liabilities. In either
case, IMEs and like services are not their primary business, thus they
do not reach critical mass in this industry; nonetheless, these intermediaries
can be quite profitable and may be publicly or privately owned.
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Web presence may be significant, however
more as a source for information and less as a B2B, thus relevant financial
backing for Internet B2B is limited. Key people in these types of firms
tend to have category expertise as health care providers themselves or
in practice management.
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Sample firms include:
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Medical Consultancy
BV (http://medcons.nl/mission/)
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Continuum (http://continuumhc.com/HealthManagement/background.htm
)
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Healthcare providers/group practice
networks
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These are not true intermediaries, but
often look like it at first glance. Instead, they are physicians or health
care providers in private practice, or group practices or clinics that
actively court the insurers as a means getting business directly from the
insurers. The revenue model is service fee. Few have any critical mass,
and if they do, it’s regional presence only.
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The positive side of using these providers
directly is that they do offer the same services as the other intermediaries,
but usually at a lower cost. The downside is that they are not pre-qualified,
they are limited in their scope and region, and they require more time
in direct management. These intermediaries are worth noting mostly because
they are a player in this market, and many have visions of grandeur of
becoming the next HealthSouth.
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Web presence is usually limited to storefront
information, and key people have category expertise as health care providers
themselves.
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Occupational
Medicine Services http://www.occumedservices.com/default.htm
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Prestige
Network http://www.frontiernet.net/~perino/
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Charles
H. Morefield, MD, PA http://www.occdoc.com/medevals.htm
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