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PLEASE NOTE: THIS COURSE HAS BEEN CANCELLED.
This course will introduce you to the fascinating cultural, economic and strategic factors that go into successful international marketing. You will learn how to analyze an international market and define the opportunities and threats facing a company. You will explore strategies to segment, position, brand, distribute, price and promote products to attract host-country buyers. You will learn how to take advantage of global outsourcing opportunities, alliances and joint ventures that could benefit your firm. And you will emerge with an understanding of international marketing that will prepare you for further in-depth study or an entry-level job in the field. |
