Teresa (Terry) Flannery has worked in higher education marketing roles for two decades, including admissions and integrated marketing positions. In May 2008, she was appointed American University’s first executive director, university communications and marketing. She serves as a member of the president’s cabinet.  Flannery will establish a full marketing and communications program, beginning with market research to inform the brand strategy and implementation of an emerging strategic plan.  She also works with a campus-wide steering committee to completely redesign the University website, with the launch planned for late 2008.

Flannery was appointed the first marketing director at the University of Maryland in 1997. Over 11 years, she built a nationally-recognized higher education marketing and communications operation and was ultimately promoted to assistant vice president for university marketing and communications in 2004.

From 1986 to 1997, Flannery worked in Undergraduate Admissions at Maryland, specializing in market research and recruitment marketing. Prior to her work in admissions, she held of student affairs roles in student activities and resident life, both at Maryland and Keene State College in New Hampshire.

With expertise in marketing, branding, marketing research and higher education assessment, Flannery has been professionally involved with the Council for the Advancement and Support of Education (CASE), the National Association for College Admission Counseling and the American Marketing Association (AMA). She consults regularly with college and universities interested in developing integrated marketing approaches for their organizations.

Flannery has three degrees, all from the University of Maryland: a bachelor’s degree in English and a master’s and Ph.D. in College Student Personnel Administration. She held an affiliate assistant professor appointment in Maryland’s College of Education for ten years, teaching doctoral courses and advising master’s degree candidates.